Showtime finds a new streaming residence as Paramount+ takes the reins

Showtime has seamlessly integrated its streaming service into Paramount+, which officially launched on June 27th. The new offering, known as the Paramount+ with Showtime plan, is attractively priced at $11.99 per month. This strategic move positions Paramount+ as the primary streaming destination for Showtime's extensive lineup of programming, aligning with the broader industry trend of consolidating streaming brands to simplify consumer choices.

While the Showtime linear channel will remain unchanged for now, there are plans to rebrand it as Paramount+ with Showtime in the future. This exciting transformation will enable viewers to enjoy a curated collection of top-tier titles from both Paramount+ and Showtime, accessible through both linear and streaming platforms, according to the company's statement.

For those seeking a more streamlined option without Showtime, the Paramount+ Essential Plan is available for $5.99 per month.

At Audio Advice, we are subscribed to nearly every streaming services you can think of so we can constantly keep our finger on the pulse of what’s happening in the industry. Paramount+ has many titles with Dolby Vision and Dolby Atmos. To be able to access these titles with those enhanced features, Paramount has said you will need the Paramount+ with Showtime subscription plan. So, to us, it seems like a no brainer to upgrade to that plan for Showtime titles and Dolby Vision and Dolby Atmos capabilities.

Tom Ryan, President and CEO of Paramount Streaming, expressed his confidence in Paramount+'s position as the ultimate all-in-one streaming destination by incorporating Showtime's groundbreaking programming. He emphasized the combined strength of these influential brands, which will highlight the extensive range of content available from Paramount. With this compelling offering, Ryan asserted that the value provided by the Paramount+ with Showtime plan surpasses that of any other streaming service at a similar price point.

The Paramount+ with Showtime plan and the Paramount+ Essential plan offer an extensive selection of exclusive new originals, popular series, iconic franchises, and acclaimed movies from renowned brands and production studios such as BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel.

For existing Paramount+ Premium subscribers, access to Showtime content is seamlessly included in the newly rebranded Paramount+ with Showtime plan. New customers, on the other hand, can enjoy a 30-day free trial for the Paramount+ with Showtime plan, available until July 12, as reported by the streaming service.