Master Series 98" LED 8K HDR Smart TV

Step into the world of 8K with Sony’s best processor ever. Sony’s MASTER Series continues to change the way you watch TV with the Z9G 8K HDR LED TV. With four times the resolution of 4K HDR, picture is richer in color and clarity than ever before. Upscale anything you watch to the heights of near-8K HDR quality with the Picture Processor X1 Ultimate and Backlight Master Drive.

Model: XBR98Z9G

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High Notes

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Sony's Best 8K TV

You will not believe the beautiful image these 8K sets can produce. These Master Series 8K TV's are the best of the best in the LED world.

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X1 Ultimate Video Processor

We feel the video processor is the most important part of a TV. Sony's best X1 Ultimate processor keeps the picture looking totally pure and lifelike even when there is lots of motion and shadows. The scaling it is capable of taking all content up to 8K for the new panel is just spectacular!

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Backlight Master Drive

Backlight Master Drive controls each individual LED module independently to create an incredibly accurate picture. Each of the LED backlights is also calibrated to deliver a beam without flare which gives these sets contrast levels that rival the best OLED models, yet they work great in a bright room.

  • Masters of picture quality
    Sony’s MASTER Series TVs are the very best of Sony, created to exemplify the goal of faithfully conveying the creator’s intent on-screen. These TVs are engineering marvels that are meticulously designed with the latest and greatest proprietary TV technology. The MASTER Series TVs deliver Sony’s best picture quality, no matter what you like to watch. 
  • Intelligent processing, ultimate realism.
    Simply put, our proprietary 8K HDR Picture Processor X1™ Ultimate is our best processor, ever. Object-based rendering happens in real time at lightning speed to remaster and upscale everything you see to near-8K HDR quality.1,2 Everything on the screen is identified, analyzed and optimized individually to adjust the overall contrast, sharpness and color for a picture that looks nearly identical to the real thing. 
  • Experience a more natural picture with 8K X-Reality PRO & Object-Based Super Resolution
    Every object, accurately displayed. With Object-Based Super Resolution in combination with 8K X-Reality PRO™, you’ll see lifelike detail, textures, and clarity in everything you watch. Leveraging intelligent 8K database, pictures look cleaner with less on-screen noise. Every single pixel is enhanced beautifully by Sony’s best 8K HDR Picture Processor X1™ Ultimate.1,2 
  • Enhanced brightness, incredible contrast with Backlight Master Drive and 8K X-tended Dynamic Range Pro 20x
    Sony’s Backlight Master Drive dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness. Add in 8K X-tended Dynamic Range™ PRO 20x which gives the screen 20 times the contrast range of a conventional LED-edge lit TV. Backlight Master Drive’s calibrated beam design accurately send light only where it is needed for more accurate contrast. Balancing the light output across the screen, darker scenes get darker brighter scenes get brighter. 
  • An immersive audio experience
    Four front facing speakers across the chassis of the TV create wide, authentic sound that seems to come from where the action occurs. With action and sound precisely aligned, your viewing becomes so much more immersive, no matter what you’re watching. 
  • See the big picture with 8K HDR, IMAX Enhanced and Dolby Vision
    High Dynamic Range (HDR) picture is the way TV was always meant to be watched. 8K resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch, while keeping a far wider range of brightness than other video formats.IMAX Enhanced™ makes movies feel larger than life. Dolby Vision™ brings scenes to life with striking highlights, deeper darks and vibrant colors. Whichever format you choose, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience. 
  • Every seat is the best seat in the house
    X-Wide Angle technology gives the Z9G vivid real-world colors from any angle while retaining more color and brightness than other LED TVs. Enjoy a great picture with incredible color from anywhere in the room. 
  • On-screen action and motion look better than ever 
    Scenes appear as they do in real life with X-Motion Clarity™ technology. This revolutionary, best in class technology from Sony refines action on the screen in real time with an incredible refresh rate for action that is brighter and clearer than ever before. 
  • TRILUMINOS™ Display & 8K HDR Super Bit Mapping deliver smooth and vibrant colors
    Colors are as rich and vivid as nature’s own thanks to the TRILUMINOS™ Display with more shades of red, green and blue than ever before. You’ll enjoy rich, authentic images that evoke the emotion in every scene. And, 8K HDR Super Bit Mapping reveals thousands of shades and gradations of light, for sunsets as bright and clear as real life. 
  • Hands-free smart TV
    With Android TV and the Google Assistant built-in, simply ask and you shall receive. With hands-free voice search, just start with “Hey Google” to ask it questions, control smart home devices like Nest™, or access many of the apps and services you already use every day. In addition, cast your favorite apps with Chromecast built-in, or enjoy a huge range of apps from Google Play™, including YouTube™, Netflix, Prime Video, Hulu, Spotify and more. 
  • Well-connected to your smart home
    With Google Home and Amazon Alexa compatibility, simply voice-control your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa. Apple HomeKit and Airplay 2 support seamlessly integrate your iPhone and Siri devices with your Sony TV for effortless smart home management and content streaming. 
  • Enjoy studio quality Netflix content with Netflix Calibrated Mode
    This mode was specially developed to enjoy Netflix originals and reproduce picture quality on a TV that is as brilliant as a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.
  • High performance calibration for professionals
    Our MASTER Series TVs receive high performance calibration that has never previously been possible using CalMAN software. It allows adjustments to be made with finer precision than conventional picture quality settings to meet the strict requirements of creators in the post-production stage. Colors are reproduced with maximum fidelity to the original TV signal, giving exceptional picture control for a TV. CalMAN also features an easy-to-use interface that has been well received by calibration specialists. 
More Information
SeriesZ9G Series
Weight419.00 lbs
Color OptionsBlack
Features8K Resolution
Screen Size98"
Backlighting TypeDirect LED (Backlight Master Drive™)
HDRYes (HDR10, HLG, Dolby Vision)
Composite Video Inputs1(Side)
HDMI Inputs4(1side,3bottom)
RF Inputs1(bottom)
USB Port2(side),1(bottom)
Optical Digital Outputs1(bottom)
Ethernet Port1(bottom)
Wi-Fi EnabledYes
Voice RemoteYes
Weight Without Stand207.5 lb
Weight With Stand224.3 lb
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