"Apple’s iTunes Radio is gearing up for a September launch, with an ad model that has already attracted interest from blue-chip clients. According to a detailed report from Advertising Age, iTunes Radio will debut next month with sponsorship from McDonald’s, Pepsi, Nissan, Procter & Gamble, and potentially one or two additional clients that will remain category-exclusive through 2013. Beginning in January 2014, the service will be widely available to all advertisers, and allow them to target more granularly."

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