It’s been about 18 months since Audio Advice was chosen by Sony as one of 12 retailers in the United States to premiere 4K UltraHD to the world. One year and a half after its introduction, 4K has shown it’s the real deal and it’s awesome!

I have to say that in all my years in the home technology business, I have never seen a new product so universally loved by the entire Audio Advice team! Usually, a new format brings out both true believers and strong dissenters. However, 4K is something we all fully believe in. The reason: the picture just looks so much better! (If you haven’t paid much attention to 4K, the bottom line is: 4K provides 4 times the image resolution of the best TVs that are not 4K.) Technology for technology’s sake is one thing – but when it offers a clearly easy to see improvement, it’s a winner for everyone.

 

Sony Bravia 4K Ultra HD Television

Sony Bravia 4K Ultra HD Television

This year Sony is offering a complete 4K Ultra HD video lineup. It features two 4K front projectors and includes flat panel sets in the Bravia XBR-X850B series, which will be available in 49″, 55″ and 65″ and 70″ class screen sizes for $2,099 (49″ class), $2,999 (55″ class), $3,999 (65″ class) and $5,499 (70″class). (The new 70” flat panel is a particularly good value).

If you’ve not yet taken the plunge into 4K, you may be curious about how much 4K content is available. Sony rolls out a new 4K Ultra HD Media Player (FMP-X10) in July that will offer a great deal of 4K content, plus the ability to either rent or purchase new content as it becomes available. This server will provide 50 films and documentaries in 4K, allowing you to see the format in its full high definition glory.

Sony 4K Ultra HD FMP-X10 Media Player

Sony 4K Ultra HD FMP-X10 Media Player

There are now over 200 high-profile movies available in 4K for rental ($7.99) or purchase ($29.99) with more titles being released every day!  If you are a film collector, the server has a USB port allowing you to add hard drive capability to store as many movies as you like. (4K does eat up hard drive space – you’ll need around 1TB for every 20 movies.) And Netflix is also embracing 4K.  This new server lets you play back Netflix 4K streaming. (Netflix promises to have more and more original 4K content coming.) Finally, as if all this is not enough, 4K cameras (both still frame and video) are getting to be pretty common in the marketplace. This new server allows you to play back your own 4K content.

Setting aside the amount of 4K content for a minute, the main reason people are taking home 4K sets is not just for how the native 4K video looks. It’s also the fact that these new flat panels and projectors make existing content look fantastic!  Every person I have asked about their 4K set has told me it is a great investment and that they are enjoying an incredibly lifelike picture.

During our upcoming Digital Living event, we’ll have our Sony technical reps here showing off the 4K Ultra HD format and demonstrating all the ins and outs of the new 4K server. It promises to be a great time to learn about 4K and see the future of video today. Join us on Wednesday, July 23rd in Raleigh and Thursday, July 24th in Charlotte (6 to 9 each evening) to see the future of video today!