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“Amazon today unveiled the FireTV, a $99 set-top box in the tradition of Roku and Apple TV that aims to tackle three main problems Amazon sees in competitors: performance, search and closed ecosystems. The box itself looks a lot like an Apple TV, as does the simple, seven-button remote with five-point control pad. It will support 1080p and Dolby Digital Plus surround via HDMI or Optical output. The box is smaller, though, standing just shorter than the height of a dime, and the remote features a microphone to support a voice search feature….”

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