Our Charlotte store is open!  I thought it would be fun to give you all a brief history of how it all came about and let you know about all of the cool things we plan to have set up.

Charlotte's new Audio Advice

Charlotte’s new Audio Advice

Those of you familiar with the greater Charlotte area probably know this location well, it’s the old Tweeter building in front of Carolina Place Mall.

Planning started in the fall of last year, when Innovative Systems of Charlotte let us know they were closing up shop and wanted to know if we were interested in hiring some of their people.  We had just purchased the Raleigh branch of Innovative in the summer so it was a natural fit.  We hired 5 people and began to look for a location to set up shop in Charlotte.

Scott and I burned up highway I-85 over the next several months checking out space all over greater Charlotte.  We were looking for a spot where we could replicate our Raleigh store.  After much searching and thousands of miles back and forth, we found a spot in Sept of this year.

Entering our Charlotte showroom

Entering our Charlotte showroom

To say a lot of midnight oil has been burned coming up with design ideas would be the understatement of the century!  We went through several renditions and finally settled on what we thought would be the best one for showing off the future of home entertainment.  I must say, I’ve had a blast designing the interior space!  I also should thank all the smart people who have worked to get things up and running, and our friend, Michelle Palmer Murphy, who helped me pick out the colors and finishes.  I thought it would be impossible to top the 32 paint colors we have in our Raleigh store, and it was, but we came very close with 28!

So, what will we feature?  We will have two great home theaters, one showcasing the latest in 2:35 Cinema with components from Classe, B&W, Rotel, Digital Projection, and Stewart filmscreen.  It will certainly be the best theater on display within hundreds of miles (including our best one here!).  Right down from this is a theater featuring Sim2, B&W, Integra, and Stewart.  We don’t think you’ll find a better value theater anywhere!  Both theater rooms have full acoustic treatment (which by the way is really important).

One of the listening rooms

One of the listening rooms

In good ole home audio, we’ve got two rooms to show off the best audio gear anywhere around.  We’ll have Classe, Rotel, McIntosh, Audio Research, VPI, Sumiko, B&W, Magenpan, Vandersteen, Wilson, Martin Logan, and Transparent.  We’ll also be featuring the latest and hottest category in music, the USB DAC.

Outside the Signature Home (inside the store!)

Outside the Signature Home (inside the store!)

And, my favorite part, is our Signature Home.  This is an actual house inside our new store where we will be showcasing what we call our Signature home automation system.  We’ve got a family room, kitchen/breakfast area, and a game room.  The family room and kitchen will allow you to easily see the difference in having good lighting design and lighting control, which is quite astounding when you experience it.  In our game room, we’ll feature a big projection screen with two smaller screens for the ultimate in picture in picture.  All of the Panther and Nascar fans of the surrounding area should really appreciate this as it’s super cool!

Signature Home breakfast nook looking into living area

Signature Home breakfast nook looking into living area

Our outdoor speaker area will amaze you with its variety of choices in landscape speakers actually displayed in a landscaped environment.

Jim Williamson will be general manager of our new Charlotte store.  He has many years of experience in this business.  We’ve put together a team of really great people from the Charlotte area.  A lot of you from Charlotte may recognize some of them.  In installation, programming and service we have Ryan Meacham, Dusty Kovar, Craig Needleman, Greg Soli, and Jason Germain.  In sales we will have Todd Smith, John Price, Dustin Clemens, Jim Robinson, and Robert Schindler.  Our sales team alone has over 100 years of combined experience in the a/v industry.

We invite everyone out to see our new location.  It will be a work in progress for the next few months as many of the big displays that will showcase technology are still being made.  But we guarantee you will have a fun time and get a really good idea of all the great new services we are bringing to the Charlotte market.

We hope to see you there soon.  Our hours will be 10am -8pm  Tuesday – Saturday, closed on Sunday and Monday.